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にほんブログ村
Hello! I'm President Yasui, a solo entrepreneur running a company that primarily conducts inspections of high-pressure gas equipment.
A small issue has cropped up recently, and it's been affecting me mentally. When you consider that even the supervisor in charge is involved, and with so many people now part of the situation, it's starting to look like it could develop into a more troublesome case due to the passage of time.
There is a simple solution, but getting to it may require a direct negotiation. Still, I need to be careful not to overstep or make a wrong move...
These days, price hikes are happening everywhere.
Even the market price of rice has gone up, prompting the "pinch-hitter" Koizumi to step in as Minister of Agriculture.
In work like ours, which is based on physical labor, the reason for price increases often comes from external factors — rising costs of consumable parts, replacement components, and other inflation-driven expenses. There are cases where we’re forced to ask clients for price increases every time.
I’m sure many business owners think:
“Let’s ride the wave of price hikes ourselves!”
However, there's a big difference between riding that wave and actually needing to raise prices for valid reasons.
So even if we want to raise prices, we can’t — and I believe that’s okay.
To build sales in a healthy and sustainable way, it’s essential to have customers who feel safe buying from you. And part of that security comes from knowing prices won’t change unpredictably.
If prices go up every single time, it can make customers uneasy.
Even if you take advantage of a temporary wave to make a quick profit, the blowback from that wave will likely come around later.
I've felt like our sales have plateaued, but this year I’ve been trying to constantly ask myself:
“What can I do to increase sales?”
I’ve stopped being okay with too many open days at the worksite, or with a passive stance on sales.
Without overextending myself, I aim to steadily accept each job, avoid letting any opportunities slip through the cracks, and create more that I can return to the people around me.
Honestly, as an ordinary person like myself, there’s really no other way to achieve stable revenue but to do exactly that.
Sometimes, there really is no work.
That can be true — and also not true.
But I realize now that I may have been using that idea as a convenient excuse.
Even someone like Horie-mon (Takafumi Horie) actively reaches out to sell things. And even Daichi Miura has publicly admitted he wasn’t selling well and humbly asked people to buy tickets to his shows.
If an average person like me doesn’t speak up about who I am or what I offer, will anyone actually buy it?
Could it be that customers who haven’t worked with us in a while have already forgotten we exist?
Should I tell myself “It’s too late now,” and do nothing — or should I reach out anyway?
That difference — between inaction and action — might be the very thing that separates growing sales from stagnant ones.
Where should I reach out?
What should I specialize in?
If I try crafting a strategy like that, how might things change?
It looks like orders might start to slow down soon, so I think it’s time to act...
Thank you for reading this far!
Until next time!
And finally, please click below to support me♪
[Blog Rankings – Business Blog (Japanese only)]
[Blog Rankings – Business Blog (Japanese only)]
