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にほんブログ村
Hello, this is President Yasui, owner of a company specializing in the inspection of high-pressure gas facilities.
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Today, I’d like to think about how small businesses like ours—tiny companies that could almost be blown away by a strong wind—can survive and continue operating.
In other words, let's think about our business model.
Small companies and newly established businesses have limited resources: people, capital, equipment, and assets. We often lack a long history, so our social credibility may or may not be well established. The situation can also differ depending on whether you're operating as a corporation or a sole proprietorship.
Society may pay more attention to appearances than we realize.
What kind of impression do you give at first glance?
It's similar to the idea that first impressions matter.
Before pursuing any business opportunity, it's important to think carefully about where we can realistically compete and generate profits.
Do we want to achieve a few big wins, or do we prefer steadily building success over time?
Personally, I prefer the latter, but everyone has their own approach.
Do we prefer large projects with significant sales and profits, or a business model based on accumulation and consistency?
Do we want work that requires a large workforce, or projects that can be completed by just two or three people?
Ideally, we should focus on areas where we have genuine strengths.
And that means understanding what those strengths actually are.
To do that, we need to dig deeper.
Ironically, it's often difficult for us to accurately identify our own strengths. What we believe to be our advantage may not seem special at all to others. Meanwhile, abilities we take for granted may actually be our greatest strengths.
We should also think about whether we want to compete directly with large corporations or focus on markets and jobs that larger companies tend to avoid.
In today's environment, where labor shortages make it difficult to secure personnel, we still have to continue winning work.
If we try to operate exactly like large companies with abundant resources, we may eventually find ourselves unable to survive.
That's why it may be worthwhile to stop and think carefully about what kind of business we truly are.
Thank you very much for reading to the end.
See you next time!
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